Click to go to relevant section
|  |
 |
(a) The Alternative Gift List is operated by Give It Limited, a non-profit-making company whose principal activity is generating charitable
funds for a number of established UK charities through this and similar on-line gift list services. We keep the costs of the services as efficient as possible
to ensure that the maximum possible funds reach the participating charities - unlike other
services that need to make company profits, Give It spends only what it needs to
spend on running the services and then makes sure that the charities get the rest.
When guests donate to a charity through this service, 100% of that donation goes to the
charity and the costs are covered by some of the Gift Aid claimed back from the Inland Revenue.
|
(b) Give It claims back an extra 28% of the value of each donation
through the Inland Revenue's Gift Aid scheme, which allows charities to claim back from
the taxman the tax that any UK taxpayer has already paid. We can do this efficiently
as we can make a claim to the Inland Revenue in respect of all the
donations made through the service. We do this on behalf of the charities using the details
we have on each donation (but we can only do this for donations made by individuals who
have confirmed that they are a UK taxpayer).
If you pay tax at the higher rate you can also reclaim tax relief
on your gross donation at 18% (i.e. the difference between the higher rate of tax at 40% and the basic rate
at 22%).
If you are not a UK taxpayer you can still make a donation through The Alternative Gift List
but we will not be able to claim an extra 28% tax on behalf of the charities.
|  |
(c) We use part of this tax claimed back from the taxman to fund the service.
Costs we have to cover include the running of this website, credit/debit card costs
(processing/merchant charges), administration, marketing and promotion of the service.
Give It forecasts these costs in advance so that participating charities know
what these costs will be, and charities also have access to all Give It accounts
so that they can help us keep costs as efficient as possible. Once we've covered the
costs we then pass on all of the remaining funds from this 28% claim from the taxman to
the charities. Costs of the service are forecast to be amongst the most efficient fundraising
operations around.
|
 |
(d) Initially we will need to use more of the tax that we are able to reclaim from the Inland Revenue to cover the costs of the service than we will need to use once the service is operating at a busier level. A typical donation based on our first full year of forecasted operation can be demonstrated by the following example: £100 gift. £100 sent straight to charity. Give It claims £28 on behalf of the charity from the Inland Revenue. We retain £16 to cover all the costs (this reflects our full-year forecasted costs) and pass on the remaining £12 to the charity. This forecasted £16 out of the £128 total represents a very efficient method of raising extra funds for charities. As the service grows we'll keep this section updated to reflect how we're performing.
Give It don't just process the donations - we market the services to prospective users (rather than relying on charities to market to their existing donors), exhibiting at a large number of wedding fairs, advertising across various media, liaising with the media, etc., as well as undertaking a variety of 'behind the scenes' activities required to run the operation.
|
|
